Federico Sánchez (F) is a Colombian graphic designer based in Barcelona, currently pursuing a Master's in Visual Design at Elisava while simultaneously undertaking an internship at Mucho.

With a background in Industrial Design, he has experience in branding, visual design, typography, and creative and art direction. He has worked for six years in design studios such as La Valentina Design and Quid Design, as well as at a financial services startup called Ontop, which was his last position. In this role, he led both creative and copywriting teams.

In addition to his professional experience, Federico has also undertaken freelance projects.

He is particularly interested in the use of color, type, and rules to develop clean and robust flexible design systems.


(+34) 627 880 555
Barcelona - Spain




Evolution led us to heighten our sense of survival, to avoid pain at all costs, always present our best face, and pretend that everything is fine even when it is not.

Paradoxically, attempting to eliminate pain and conceal those feelings often results in its escalation. Therefore, the project emerges as an audiovisual concept to validate these emotions.

Ánima is about acknowledging that it's okay not to be okay; it is the force or breath that gives life, an integral part of a material and sensory universe that propels us forward even when the path is not clear. Ánima is about living, feeling, accepting to heal; Ánima resides within everyone.

Graphic Design
Art Direction