Federico Sánchez (F) is a Colombian graphic designer based in Barcelona with extensive experience in both Barcelona and Latin America. He holds a Master's in Visual Design from Elisava and has recently worked at The Others and Mucho.
With a background in Industrial Design, Federico has over six years of experience in branding, visual design, typography, and creative and art direction. He has worked at design studios like La Valentina Design and Quid Design, and at the financial services startup Ontop, where he led both creative and copywriting teams.
Federico also engages in freelance projects, focusing on the use of color, typography, and design rules to create clean, robust, and flexible design systems.
Mentions:
Shortlisted Final Master Project
Elisava Masters Awards
2024.
Contact
(+34) 627 880 555
Barcelona - Spain
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Al Barri Act | Final Master Proyect
Project Overview:
Al Barri is a community-driven project that provides free protest tools to counteract the effects of gentrification in Girona's historic Barri Vell. It aims to reclaim the neighborhood’s identity and strengthen residents' sense of belonging.
Core Concept:
The project focuses on the loss of "home" as a result of gentrification, emphasizing the emotional and physical displacement of residents. It uses visual design and community engagement to amplify the voices of those impacted.
Visual Identity:
Al Barri's visual identity is centered around the concept of "home," represented by a modular square symbolizing the homes of those who remain and those displaced. The project uses typography inspired by Barri Vell's architecture, creating a typeface, Carrer, which serves as a tool for expression in multiple languages.
Shortlisted Final Master Project Elisava Masters Awards 2024.
©2024
Editorial Component:
The editorial documents the neighborhood's history and voices, transforming from a passive record to an active protest tool. It reflects the growing urgency of gentrification by increasing text sizes and includes elements designed for use in demonstrations.
Public Space Interventions:
The project includes public displays like fabric flags and repurposed signage, which amplify resident voices and reclaim public spaces. It also introduces the "rajola," a symbolic tile made from debris of demolished homes, serving as a community meeting point.
Digital Platform:
The Al Barri website distributes protest tools, educates users on the neighborhood's history, and encourages community action. The mobile version targets both residents and tourists, promoting respectful and engaged interaction with the neighborhood.
Global Relevance:
While rooted in Barri Vell, the project addresses the global issue of gentrification, offering a replicable model for other communities. It invites reflection, learning, and collective action to preserve neighborhood identity and fight for the right to housing.
Editorial, Digital, Packaging, Motion Graphics, Environmental Graphics and Art Direction.
Project done with Aina Eguiliz and Victor Herrera.