Federico Sánchez (F) is a Colombian graphic designer based in Barcelona and Bogotá with extensive experience in both Barcelona and Latin America. He holds a Master's in Visual Design from Elisava and has recently worked at The Others and Mucho.

With a background in Industrial Design, Federico has over six years of experience in branding, visual design, typography, and creative and art direction. He has worked at design studios like La Valentina Design and Quid Design, and at the financial services startup Ontop, where he led both creative and copywriting teams.

Federico also engages in freelance projects, focusing on the use of color, typography, and design rules to create clean, robust, and flexible design systems.

Mentions: 
Shortlisted Final Master Project
Elisava Masters Awards
2024.



Contact 

(+57) 310 875 3059
Bogotá - Colombia

(+34) 627 880 555
Barcelona - Spain

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Ánima
Graphic Design & Art Direction

Visual identity design for Ánima, an audiovisual project exploring the stages of loss: denial, anger, negotiation, depression, and acceptance.

©2020