Federico Sánchez (F) is a Colombian graphic designer based in Barcelona and Bogotá with extensive experience in both Barcelona and Latin America. He holds a Master's in Visual Design from Elisava and has recently worked at The Others and Mucho.

With a background in Industrial Design, Federico has over six years of experience in branding, visual design, typography, and creative and art direction. He has worked at design studios like La Valentina Design and Quid Design, and at the financial services startup Ontop, where he led both creative and copywriting teams.

Federico also engages in freelance projects, focusing on the use of color, typography, and design rules to create clean, robust, and flexible design systems.

Mentions: 
Shortlisted Final Master Project
Elisava Masters Awards
2024.



Contact 

(+57) 310 875 3059
Bogotá - Colombia

(+34) 627 880 555
Barcelona - Spain

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Ánima

Evolution led us to heighten our sense of survival, to avoid pain at all costs, always present our best face, and pretend that everything is fine even when it is not.

Paradoxically, attempting to eliminate pain and conceal those feelings often results in its escalation. Therefore, the project emerges as an audiovisual concept to validate these emotions.

Ánima is about acknowledging that it's okay not to be okay; it is the force or breath that gives life, an integral part of a material and sensory universe that propels us forward even when the path is not clear. Ánima is about living, feeling, accepting to heal; Ánima resides within everyone.


Graphic Design
Art Direction
Conceptualization