Federico Sánchez (F) is a Colombian graphic designer based in Barcelona and Bogotá with extensive experience in both Barcelona and Latin America. He holds a Master's in Visual Design from Elisava and has recently worked at The Others and Mucho.

With a background in Industrial Design, Federico has over six years of experience in branding, visual design, typography, and creative and art direction. He has worked at design studios like La Valentina Design and Quid Design, and at the financial services startup Ontop, where he led both creative and copywriting teams.

Federico also engages in freelance projects, focusing on the use of color, typography, and design rules to create clean, robust, and flexible design systems.

Mentions: 
Shortlisted Final Master Project
Elisava Masters Awards
2024.



Contact 

(+57) 310 875 3059
Bogotá - Colombia

(+34) 627 880 555
Barcelona - Spain

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Eyes of Bwa

EYES OF BWA seeks to depict the BWA tribe through its shapes, characteristics, and strokes. The BWA, an ethnic group in West Africa, inspire this logographic system. I drew from two main concepts: their openness to change and their spirituality. 

They have a strong belief system that relies on the existence of spirits in nature and their ancestors, symbolized through masks featuring geometric figures like circles, triangles, and squares. These shapes form the basis of the system, represented by the fundamental EYE.

Made in the Logographic Systems Workshop guided by  Leon Romero. Graphic Design