Federico Sánchez (F) is a Colombian graphic designer based in Barcelona with extensive experience in both Barcelona and Latin America. He holds a Master's in Visual Design from Elisava and has recently worked at The Others and Mucho.

With a background in Industrial Design, Federico has over six years of experience in branding, visual design, typography, and creative and art direction. He has worked at design studios like La Valentina Design and Quid Design, and at the financial services startup Ontop, where he led both creative and copywriting teams.

Federico also engages in freelance projects, focusing on the use of color, typography, and design rules to create clean, robust, and flexible design systems.

Mentions: 
Shortlisted Final Master Project
Elisava Masters Awards
2024.



Contact 

(+34) 627 880 555
Barcelona - Spain

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Glao Gourmet

A brand that originates from home and traverses boundaries to reach another household. The identity is fresh with hints of ancestral tradition, inheriting and reflecting the hands-on experience of its creator.


Through a modern and sophisticated language, the artisanal flavor of the product is expressed. The graphics are inviting, featuring soft tones, typography with personality, and details that provide an authentic touch characterizing the brand. They reflect the unforgettable taste of homemade goodness.


Graphic Design
Art Direction