Federico Sánchez (F) is a Colombian graphic designer based in Barcelona and Bogotá with extensive experience in both Barcelona and Latin America. He holds a Master's in Visual Design from Elisava and has recently worked at The Others and Mucho.
With a background in Industrial Design, Federico has over six years of experience in branding, visual design, typography, and creative and art direction. He has worked at design studios like La Valentina Design and Quid Design, and at the financial services startup Ontop, where he led both creative and copywriting teams.
Federico also engages in freelance projects, focusing on the use of color, typography, and design rules to create clean, robust, and flexible design systems.
Mentions:
Shortlisted Final Master Project
Elisava Masters Awards
2024.
Contact
(+57) 310 875 3059
Bogotá - Colombia
(+34) 627 880 555
Barcelona - Spain
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Al Barri Act | Final Master Proyect
Editorial, Digital, Packaging, Motion Graphics, Environmental Graphics and Art Direction
Community-driven project "Al Barri" in Girona's Barri Vell tackles gentrification by reclaiming local identity through active learning spaces, engaging residents, tourists, and public sectors.
Shortlisted Final Master Project Elisava Masters Awards 2024.
©2024
Beeletter Illustrations
Illustration & Graphic Design
Illustrations created for Beeletter at Mucho, inspired by the concept of Glassmorphism.
©2024
Eyes of BwaLogographic Design & Graphic Design
Logographic system inspired by the BWA tribe of West Africa, reflecting their spirituality and belief in spirits through geometric shapes, with the EYE as its core symbol.
Logographic Systems Workshop guided by Leon Romero
©2024
Dual DisplayType Design & Graphic Design
Typeface inspired by Barcelona's sewer grid, it explores hidden aspects with modular, diagonal design, fostering immersion and discovery.
Systemic Type Design Workshop by Martin Lorenz
©2024
Llorarás Riso
Graphic Design & Art Direction
Visual design experiment exploring Risography techniques for poster design.
Fonts In Use
©2023
Business Card
Graphic Design & Art Direction
Identity project for Victor Herrera, a motion graphic designer from Colombia. Experimental design excersice, directed by @mark_bohle
©2023
Frubana
Rebranding & Creative Direction
Frubana, a leading B2B start-up in Latin America, is revolutionizing agriculture and restaurants with innovation.
©2022
Ánima
Graphic Design & Art Direction
Visual identity design for Ánima, an audiovisual project exploring the stages of loss: denial, anger, negotiation, depression, and acceptance.
©2020
Glao Gourmet
Brand Identity & Creative Direction
Brand design for Glao Gourmet, a family venture dedicated to the sale of bakery and pastry products for events.
©2020